Privacy Policy

Appel Ford Privacy Policy

Effective Date: October 23, 2025

Last Updated: October 23, 2025

At Appel Ford, we respect your privacy and value the trust you place in us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, contact us, or do business with our dealership.

By using our website or providing your information, you agree to this Policy. If you do not agree, please do not use our services.

1. Information We Collect

We collect both personal information (information that identifies you) and non-personal information (aggregated or technical data that does not identify you).

Examples include:

  • Personal Information: Name, address, email, phone number, vehicle interests, and service requests.
  • Transaction Information: Vehicle purchases, financing details, and service records.
  • Device & Usage Data: IP address, browser type, pages visited, and cookie identifiers.
  • Third-Party Data: Information from lead providers, finance applications, or marketing partners like FordDirect.

2. How We Use Your Information

We use your information to:

  • Respond to your inquiries, service requests, or quote submissions.
  • Process transactions and deliver vehicles or services.
  • Send service reminders, offers, and dealership updates (you can opt out at any time).
  • Analyze traffic, improve our website, and personalize your experience.
  • Meet legal, regulatory, and security obligations.

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar tools to understand how visitors interact with our site and advertising.

These technologies help us:

  • Remember preferences (e.g., your saved vehicle or location).
  • Measure marketing effectiveness.
  • Deliver tailored ads on other websites.

You may adjust your browser settings to block cookies; however, some website features may not function properly.

We also use analytics and advertising partners, including FordDirect, Google Analytics, and Meta, to better understand consumer behavior. These partners may collect and process information according to their own privacy policies.

4. How We Share Information

We may share your information with:

  • Affiliated companies (e.g., FordDirect, Hyundai Motor America).
  • Service providers and vendors who perform functions on our behalf (marketing, data hosting, analytics).
  • Financial institutions or insurance partners when assisting with a vehicle purchase or financing.
  • Government or legal authorities, if required by law or to protect our rights.
  • In connection with a business transaction, such as a sale, merger, or transfer of assets.

We do not sell personal information for monetary value, but we may “share” data for targeted advertising as defined under applicable privacy laws.

5. Your Privacy Rights

Depending on your state of residence (such as California, Virginia, or Texas), you may have the right to:

To exercise your rights, please contact us at:

📧 privacy@appelford.com

📞 (979) 836-3659

or submit a request via our website contact form.

We will verify your identity before processing your request to protect your data.

6. Children’s Privacy

Our website and services are not intended for children under 13. We do not knowingly collect personal information from minors. If you believe we have done so in error, please contact us immediately so we can delete the data.

7. Data Security

We maintain administrative, technical, and physical safeguards to help protect your information against unauthorized access, loss, misuse, or alteration.

While we take these precautions, no system can be guaranteed to be 100% secure.

8. Retention

We retain your information only as long as necessary to provide services, meet legal requirements, and maintain legitimate business purposes (for example, warranty or service record retention).

9. Third-Party Links

Our website may link to third-party sites (such as financing or manufacturer pages). We are not responsible for their content or privacy practices. We encourage you to review their privacy policies.

10. Policy Updates

We may update this Privacy Policy periodically to reflect new laws or dealership practices.

When we make material changes, we will update the “Effective Date” and post the revised Policy on our website.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us:

Appel Ford

1820 Highway 290 West, Brenham, TX 77833

📞 (979) 836-3659

📧 privacy@appelford.com

  • Access the personal information we hold about you.
  • Correct inaccuracies in your information.
  • Delete your personal information, subject to legal exceptions.
  • Opt out of targeted advertising or data sharing.